515 North State Marketing Campaign
515 North State is a Class-A office building situated in the popular Chicago neighborhood of River North. A prime opportunity for corporations with collaborative workstyles, it offers up to 350,000sf of contiguous, column-free space in an amenity-rich and exciting area.
Battling a common perception that 515 North State’s location was off-the-grid, Beacon Capital Partners and The Telos Group enlisted Pivot to build a campaign that promoted the building’s top-tier tenant experience and creative office opportunities. Our concept, Five One Five Style, frames the property as a space that offers something rare.
It’s a fresh, cool way of working — an unexpected experience with an invigorating energy. Vibrant colors paired with evocative imagery and minimal, active language create a memorable look that captures the spirit of the neighborhood — making the audience want to experience it for themselves.
Our branding and campaign scope of work included:
- Brand Development
- Campaign Development
- Campaign Logo Concept & Design
- Video Vignette Series
- eblasts
- Direct Mail Program
